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‘7/11’ Video Promotes ‘Beyoncé’ Platinum Edition

Beyoncé is teasing us with a new song from the re-release of what history may show to be the greatest surprise release of all time—2013’s self-titled album Beyoncé.  In the new Platinum Edition box set, the “visual album” will feature the entire original track list, footage of live performances from the Mrs. Carter Show World Tour, remixes, and even a couple of new songs.  “7/11” is one of those newbies, and Beyoncé‘s going all trill on it.  Check out the video here:



Maybe ol’ girl has been hanging ‘round Jay Z too much (obvi), ‘cause Yoncé is straight flexin’ like an auto-tuned rapper on this.

“Smack that, clap that … like you don’t care,” she commands over a ratchet thumping bass.

She sounds so free, like she really doesn’t give a rats a** what you think.  Which makes sense.  Last year’s Beyoncé drop was a ubiquitous blockbuster achievement.  Not only did the Queen record a whopping 14 songs, but she did 17 stunning music videos to match. The resulting audio-visual masterpiece was an immersive experience.  It was innovative, fresh, and both a throwback to the Michael Jackson short film era and a trendsetter for album releases in the new millennium.

Not only that, but without even a whisper of promotion for the album, Beyoncé broke the Internet.  Released digitally on iTunes, it incited mass hysteria from fans,selling nearly 900,000 copies worldwide in its first three days.  The fastest-selling album in iTunes history, it quickly reached number one on the Billboard 200, went multi-Platinum and spawned several awards.  Adding to that, Mrs. Carter released it under her own entertainment company, Parkwood Entertainment. It was nothing short of a musical, technological, and business triumph.

It was also a conceptual triumph. The new mother explored complex and darker themes of motherhood, post-natal depression, feminism, and her sudden explicit sexuality (including cunnilingus).  She went all trill there, to the point where some fans wondered if she was pulling a Rihanna ala Good Girl Gone Bad. On a deeper level, in a mainstream society that tends either to repress or exploit black female sexuality, it is absolutely refreshing to hear a black female express her sexuality with complete authority, agency and power.  Listen, she’s not here to please nobody. (Except maybe Jay Z behind that Partition).

With that said, “7/11” appears to be a club banger that follows in the same vein as the rest of the album. It’s fun, frothy and aggressive in that “Yoncé” way, and definitely will be heard in the club, (and probably the 7/11 store).

The double disc / double DVD Beyoncé Platinum Edition box set will be released Monday, November 24th, just in time for Thanksgiving. (Yoncé has a thing for holidays).
 


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

Mic check 1,2,1,2. Not the words you expect to bust out of Orange County, California, but that's where Deborah Jane found her funk. Daughter of Guyanese immigrants, Deborah grew up in an all-white suburb where she was one of the only black kids in her school. (Fun fact: She didn't make her first black friend until attending Stanford University). Hip-hop gave her a voice and helped her discover her roots. Now she is an emcee and writer who both spits raps and writes editorials, TV shows and films - especially hip-hop musicals!

At Stanford, she wrote and produced an award-winning hip-hop musical, Strange Fruit: The Hip-Hopera (www.strangefruithiphopera.com) - now in development as a feature film. Deborah also launched her hip-hip theatre webseries, The HOTT (www.youtube.com/TheHOTTtv), published in Urban Cusp Magazine. Currently, she is penning her first hip-hop album, Do You Love Me Deborah Jane? And do you? She truly hopes you all love her.

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Posted in: R&B Music


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