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Avicii “True” –Album Review

Ranked No. 6 on the Top 100 DJs list by DJ Magazine as far back as 2011, and recently placed at the same position on Forbes’ annual DJ Rich List with an estimated fortune of $23 million, Swedish export Tim Bergling, aka Avicii, certainly can’t be accused of rushing his debut album, True.

Indeed, having scored a string of massive club anthems over the past five years, his first studio effort is almost more notable for what’s been left off its track-list than what’s actually on it. For example, there was apparently no room for his breakthrough chart hit “Seek Bromance,” nor the productions later sampled by Leona Lewis (“Penguin”) and Flo Rida (“Levels”). His recent UK number one, “I Could Be The One,” is also strangely absent.

Instead, Avicii has treated fans of his more melodic take on the EDM scene to twelve brand new compositions, the majority of which confirm that the 23-year-old is a much more boundary-pushing proposition than the rest of the superstar DJ brigade.

Opening track, “Wake Me Up,” a slightly bizarre fusion of foot-stomping hillbilly folk, Europop and soulful vocals courtesy of Aloe Blacc, will already be familiar to most, as it’s currently nestled inside the US Top 10. But there are several other unlikely collaborations elsewhere.

“Heart Upon My Sleeve” combines the fist-pumping vocals of Imagine Dragons’ Dan Reynolds with the kind of stabbed strings you’d expect from a classic slasher movie to produce the best horror-house crossover since Brainbug’s “Nightmare.” The Nile Rodgers revival continues on “Shame On Me,” although the Chic legend’s signature funky guitar licks are abandoned in favour of Charleston beats, vocodered jazz-pop melodies and a bassline which recalls Yello’s “The Race.”

Even when True veers into more four-to-the-floor territory, such as on the breathy Balearic house of “Liar Liar” and the shimmering trance-pop of “Hope There’s Someone,” it manages to avoid the usual bombastic clichés favoured by the likes of Guetta, Harris, et al.

And although Avicii’s eclectic streak and rotating list of guest stars make True feel more like a compilation album than a cohesive studio effort, it’s also that rare beast – an EDM record which doesn’t suck the soul out of dance music.

4 / 5 stars     

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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

Jon O'Brien's love of music began as a six-year-old after becoming bizarrely transfixed with the 80s poodle rock of Heart, Europe and Def Leppard. Switching his attention to pop icon Michael Jackson, he then became addicted to the UK Top 40, becoming a rather pointless walking Wikipedia of chart positions in the process. Driving his poor neighbors up the wall while learning to play the drums as a teen, he toyed with the idea of becoming a musician, but in studying Journalism at the University of Central Lancashire, he realized heÕd rather write about music than perform it. Since then, he's written thousands of reviews and biographies on everything from bubblegum pop to death metal, but electronica remains his main passion, with everything from Aphex Twin to Zero 7 in his spare room-consuming record collection. Jon resides in northwest England near Liverpool.

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Posted in: Album Reviews, Electronic Music, Featured


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