MIMO - When Music is Your Fix

Coldplay Release New “Magic” Video

In keeping with their apparent new bent toward the electro side of soft rock, this week Coldplay released their new single “Magic,”  accompanied by a music video that is every bit as captivating as the song itself.

Similar in its repetitive nature to their earlier single “Midnight,” “Magic” has a slightly more upbeat drum loop, as well as much stronger pop sensibilities.  The result is a singable, ear-wormy deal that carries on in your head long after the song ends.  I’ll be highly surprised if this one doesn’t take a spot alongside “The Scientist,” “Yellow” and “Clocks” as one of their standout hits.

But equally remarkable is the music video for “Magic” (shared below). Directed by noted music video director Jonas Åkerlund (Christina Aguilera’s “Beautiful”, U2’s “Beautiful Day”), the video is patterned as a short from the silent film era, and accompanies the music in a way that you feel like the experience would be incomplete without it.

Coldplay’s newest album Ghost Stories comes out May 19.


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

Tim Ferrar's interest in pop and rock started as a child, listening to Top-40 radio for hours on end while playing air guitar in his bedroom. Eventually air guitar led to electric guitar, and Tim began playing in bands and writing his own songs. With an admitted weakness for "a great hook or a great guitar riff," Tim's musical tastes are broad and varied, ranging from Michael Jackson and Lady Gaga on the pop side to Bon Jovi and Foo Fighters on the rock side- making him the ideal guy to cover our Rock and Pop categories. By day, Tim is a mild-mannered accountant in Chicago. By night, he rocks out on electric guitar in a cover band in various clubs around town- much to the surprise of some of his clients.

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