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End of “Gangnam Style”? Well…Not Exactly…

K-pop star PSY, whose hit dance song “Gangnam Style” video broke records with over a billion YouTube views, thinks his hit song has become “too popular.” So according to Rolling Stone, he declared that he was “ending” the song with his performance on Dick Clark’s New Year’s Rockin’ Eve.

But not really.

PSY went on to say that he wasn’t actually ending “Gangnam Style” on the show—that he still had a lot of invitations to perform the song across the globe. In Paris and in China, for example.

So he’s ending it—but not. Dang, this guy ought to be a politician.

In a roundabout way, what PSY was really trying to say is that he needs a follow-up hit to “Gangnam Style.” In his words: “in America I need a new single because ‘Gangnam Style’ got too popular, so I’ve got to write a new single.” And really, he has a point. While we might not think that there is any such thing as getting “too popular,” the fact remains that when you have a song that rockets to the top in this way, and you don’t have much to follow it up with, it’s a perfect recipe for “one-hit wonder” status. PSY is saying he doesn’t want his entire career to hinge on one song that made it big—especially because as much as that song has been played, the odds of it falling into dis-favor soon are actually quite probable, as people grow tired of it.

So he’s right. PSY needs a new hit single. The two questions surrounding it are:

  1. Can he do it? And
  2. Will it be too little, too late?

 

As for the telecast itself, this year’s Dick Clark’s New Year’s Rockin’ Eve was a bit bittersweet, being the first since Dick Clark passed away last spring. But obviously PSY considered it a great privilege to perform on the broadcast. “It’s the biggest stage in the universe,” he said.

Meanwhile, you can check out the “last” performance of Gangnam Style below. For what it’s worth, I think it’s a pretty decent live performance.

Oh, and New Year’s Eve was his birthday. Happy Birthday, PSY.

 


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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