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Jack White Aims for World Record on Record Store Day

Jack White loves records.  Not just the vinyl kind (though his love for old-school recordings and attempts to preserve them are well-documented). We’re also talking about the Guinness Book of World Records type of records—the kind that are made to be broken.  After crying foul a few years ago when the Guinness folks refused to accept a one-note White Stripes concert as the shortest concert ever played, White now plans to take aim at a new record: world’s fastest released record.

White may not be this year’s Record Store Day ambassador (Chuck D has that distinction this year), but whether for its poetry or just to give the day some extra publicity, he’s chosen Record Store Day (April 19) as the day to attempt his run.

Here’s how he plans to do it: at 10:00 A.M., White will enter the Blue Room at his own Third Man Records studio, which occupies a storefront in Nashville. He’ll get on stage and do a live performance of the title track for his upcoming LP Lazaretto, which will be recorded direct to acetate. The master tapes will be rushed to United Record Pressing for immediate pressing of the song to 45 r.p.m. vinyl. The copies will then be returned to the Third Man storefront for immediate sale, for as long as people are there to buy them.

If successful, Jack White will essentially be breaking a standing record for Fastest Album Release—a record currently held by Swiss polka group Vollgas Kompanie, who pressed and released their live album within 24 hours of the performance back in 2008.  The record itself will no doubt also be an instant collector’s item, as it will only be for sale on Record Store Day, and only at Third Man Records. For die-hard Jack White fans who want to be on hand for the performance, “Ultra Tickets” will only be available to Third Man Vault Platinum members.  (To borrow a phrase, membership has its privileges.)

Lazaretto (the full album, not the single) is slated for a June 10 release.


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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