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Justin Bieber “Retiring” From Music?

Apparently, the latest trend in pop music publicity stunts is to send confusing messages about possibly quitting music.  After Lana Del Rey confused the Twitter-verse last summer by calling her short film Tropico her “farewell project,” teen pop icon Justin Bieber has set up a similar bit of sensation by announcing his own retirement—even as his management team has flatly denied it.

Perhaps a bit suspiciously, Bieber chose late Christmas Eve (the day after his album Journals was released, and the eve before his latest film Believe hit theaters) to announce his retirement to his fans via three Tweets in which he chastises the media but otherwise gives few details:

 



So…which is it? Is he leaving music, or is he never leaving?

The rumor mill was actually set in motion last week when the Biebs told a radio station, “I’m actually retiring. I’m just gonna take some time. I think I’m probably going to quit music.” Shortly after, his manager Scooter Braun clarified that Bieber was “just kidding” and that he was simply “taking a break” to “relax,” setting the minds and hearts of Beliebers at ease. But the reprieve was short-lived; this latest series of Tweets has stirred the pot anew, leaving us, as now seems to be the trend, with more questions than answers. Thus far, there has been no official word from Team Bieber as to whether the pop star is serious.

From where we stand, really, this can only be interpreted one of three ways:

  1. It’s a publicity stunt, as suggested earlier;
  2. Bieber wants to quit and management is trying to stop it; or
  3. It’s legitimate.

 

What do you think? Have we heard the last of Justin Bieber, at least for awhile?


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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