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Katy Perry, Lady Gaga Song Leaks Could Actually Help Sales Numbers

It’s been an interesting two-sided saga to say the least. Two pop divas having their singles leaked over the weekend—namely, Katy Perry’s “Roar” and Lady Gaga’s “Applause”—followed by an incredible Internet buzz over the weekend as fans started helping out by reporting piracy, and made even more interesting by reports that one of Perry’s promotional semi-trucks had been rammed by a drunk driver.

The result of these dual fiascos was that both divas ended up releasing their singles early—Katy Perry by a day, and Lady Gaga by a week. And now Billboard is reporting that these two singles could make digital download history.

Early projections according to Billboard are that both “Roar” and “Applause” could both sell over 400,000 downloads in the first week (ending on Sunday); if this happens, it will be the first time that two singles debuting in the same week sold over 400,000 units each, and the first time in more than a year that any track sold over that amount on a non-holiday weekend.

This news really couldn’t come at a better time for the record industry in general, which has reported historically dismal sales numbers this summer (including lower-than-usual digital sales), due in part to the postponing of major releases till the fall, and in part, as some have suggested, to the effects of streaming services. Sales of “Roar” and “Applause,” combined with the release of country superstar Luke Bryan’s Crash My Party this week, could help turn the summer slump around.

So while the Internet leaks and music piracy continue to cause headaches for the industry in general, occasionally the easy sharing of information actually works to their advantage.

Since the releases are now official and legal and all, Katy Perry’s “Roar” and Lady Gaga’s “Applause” can be heard below. See what you think.


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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