MIMO - When Music is Your Fix

Rockie Fresh “Electric Highway” – Mixtape Review

Maybach Music Group (2013)

Maybach Music Group is packed full of eccentric artists whose styles mix and match well. The newest member of the bunch, Rockie Fresh, is a Chicago native who has an appreciation for rock music and DeLorean rides. Rockie’s association with MMG is slowly playing itself out, while his futuristic mixtape (Electric Highway) coasts along at a perfect speed. Rockie proves here that he’s MMG’s next young gunner to blow.

Rockie has an ear for techno-stylized production, as evidenced by tracks like “The Lights,” “I’m Ready” and “Lights Glow.” His monotone laid back flow fits well over these outer dimension-esque beats. Rockie’s lyrical content isn’t particularly amazing, but he still contributes dope metaphorical lines from time to time. When he enters into a cockier zone, he entertains on “Superman OG.” These tracks stress how cool, calm and collected Rockie sounds over spacey sound platters.

When Rockie flows alongside his “Bawse” and Nipsey Hussle on “Life Long,” he stands out just as much as his featured guests. Producer Boi1da contributes the best beat on this project, and Rockie knocks it out of the park with his tight verse and hook. Another standout moment for Rockie arrives on the track squarely aimed at the ladies (“Thick B***h (Hit My Jack)”). This track definitely moves into “most requested concert favorite” territory. The club atmosphere evoked by this song will take it very far in the coming months.

Electric Highway starts off strong, but it begins to falter by the mid-way point. “Ride Slow” sounds way too similar to Kanye’s “Love Lockdown,” “Father Forgive Him” sticks to a tired approach, and “Nobody” is an unmemorable attempt at a song for the female audience. By the time “I’m Ready” rolls around, listeners will probably grow bored due to the number of filler songs on this mixtape.

Thankfully, “Something Special” employs live instrumentation and sends Rockie off into the sunset just right. He delves into his strong ambition and his knack for making his dreams come true. After everything has been said and done, Rockie leaves us with an above average mixtape that should have his fans looking toward a bright future. There may be too many songs to absorb on Electric Highway, but the songs that stand out the most strengthen Rockie’s music catalog.

 

3.5 / 5 stars     

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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

Elton Jones (no relation to the guy who sings "Bennie and The Jets") is a huge fan of rap, hip-hop and R&B. His favorite artists range from golden era rap crews such as A Tribe Called Quest and De La Soul, to today's current rap stars like Big Sean and Kendrick Lamar. Elton appreciates every facet of the urban music genre and follows the major developments that are made within the industry. Elton obtained a Bachelor of Arts in Communications from Saint Augustine's College in 2010. With his degree in hand, he now looks to make a lasting impact in the world of music journalism. He also hopes to attend a SXSW and Rock The Bells concert someday.

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Posted in: Album Reviews, Featured, Hip Hop Music


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