MIMO - When Music is Your Fix

Spotify Extends Free Streaming to Mobile Devices

In a move that positions it to sharpen its competitive edge with the likes of Pandora and iTunes Radio, on Wednesday Spotify officially expanded its free music streaming service to Apple and Android mobile users.

Up to now, the free, ad-based version of Spotify was only available on desktop and laptop computers, and users who wished to listen to music on their mobile devices had to be paid subscribers. Listeners will still have to pay $10 a month to play music offline on their iPhones, iPads and Androids, but they can use their wi-fi or 3G connection to stream songs for free, as long as they are willing to listen to a few commercials.

This move is likely more than just an attempt to match the services currently offered by iTunes Radio and Pandora. While the Sweden-based Spotify is regarded as the world’s most popular streaming service, it has still not turned a profit. Making its free service available at the mobile level increases its potential for grabbing new users, some of whom will hopefully become paid subscribers.

In further hopes of broadening its base of listeners, Spotify also announced this week the expansion of its service to 20 more countries, making for a total of 55.


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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Posted in: Music Industry


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