So, remember back in April when The White Stripes released a special, limited-edition, 10th Anniversary vinyl release of their landmark album Elephant in honor of Record Store Day?
Well, guess what? It’s not (quite) a limited edition anymore.
This week, Jack White’s record label Third Man Records announced that the 180-gram vinyl print of Elephant will be available for wide release at the end of August, and encouraged fans to pre-order the album from the label website.
Well, let’s clarify: the Record Store Day edition is still a little different, so if you are a collector and got one of those copies, you weren’t entirely ripped off by this move. The primary difference is in the color of the vinyl; the Record Store Day edition sports two vinyl discs—one black-on-red, and one white. The wide-release version will be standard high-quality black vinyl for both discs. The printed inner sleeves and the mp3 download card are still part of both versions.
Third Man Records offers the following rationale for the re-release: “This album is dedicated to the death of the sweetheart and is still as poignant today as when it was originally released in 2003. We draw a firm line here… you can’t consider yourself a White Stripes fan without this record on your record shelf.”
So that’s why the wide release: a vinyl copy of Elephant isn’t just for collectors. It’s the birthright of every White Stripes fan. And if you don’t buy it, you’re not their fan anymore. It says so right on the website.
The special 10th Anniversary vinyl edition of Elephant officially releases on August 27.