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Twitter #Music: The End Is Near

Twitter allegedly planning to scuttle the app due to poor performance

If numerous reports are correct, Twitter’s barely 6-month-old #Music app is about to be shuttered, a victim of apparent shoddy, directionless development and a severe lack of interest overall.

As first reported by AllThingsD, the #Music app, which was designed to help fans find new music based on Twitter trends, had a strong beginning, peaking at No. 6 on the iTunes App Store rankings upon its launch in April. From there, however, the app’s popularity dropped dismally. Onavo, an insights service that tracks the use of iPhone apps, places the #Music app at No. 1676 as of the end of August among apps that users open on a regular basis.

Twitter #Music was first developed after Twitter purchased We Are Hunted, a popular music discovery website which was soon scuttled in advance of the new app’s release. According to reports, while music remains one of the highest trending topics on Twitter itself, somehow the #Music app was never fully integrated with the company’s strategy. The situation was complicated further by the departure of project manager Kevin Thau shortly after the app’s release, which apparently left the project with no clear sense of direction. That, coupled with ongoing confusion as to how music actually trended on the app, seems to have been the app’s death knell.

As of today, the app is still active, and Twitter has made no official statement on the future of #Music; but AllThingsD indicates that several sources on the inside have anonymously confirmed that the app is on the way out. Meanwhile, the New York Times reports that the company is presumably taking other steps to try and integrate music more fully into the Twitter news feed.

 


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About the Author

on MUSIC IS MY OXYGEN WEEKLY.

David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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