Looks like Twitter hasn’t given up on curating their own music charts. On the heels of officially burying their failed Twitter #Music app, the social media giant is trying again—and who better to help them than Billboard. Yesterday, it was announced that the two entities will be partnering to launch the all-new “Billboard Twitter Real-Time Charts,” which will track ongoing Twitter activity regarding the latest bands, artists and songs.
Those who’ve been tracking this history from the beginning (or maybe I’m the only one) will recall that last year, Twitter launched its #Music app after acquiring (and subsequently scuttling) We Are Hunted, a music discovery site built around mining blog and social media data from around the web. However, the new #Music app never really took root among music fans, and after a few weeks of novelty, it went mostly ignored. The new Billboard collaboration promises to renew this music discovery feature by tracking not only mainstream acts being tweeted about, but also up-and-comers whose music is being talked about and shared. In a manner of speaking, this gives music fans at the grassroots level the ability to directly affect the exposure of their favorite acts via Twitter.
Bob Moczydlowsky, Twitter’s head of music, explained in a statement: “Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform. We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”
As though Billboard actually needs another chart (the approximate count is now 200 of ‘em), the magazine will display the Billboard Twitter Real-Time Charts along with other charts on their website. Chart data will also be updated regularly on @billboard, the magazine’s own Twitter feed. The chart is expected to go live within a few weeks.
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