Fif’s at it again. Quickly becoming the King of Multiple Releases, 50 Cent recently revealed he may be coming out with yet another album, potentially called Beautiful Nightmare. Counting June’s lackluster Animal Ambition, and the still-to-be-released Street King Immortal, Beautiful Nightmare makes three.
It has been suggested that 50’s business strategy is to pepper the streets with product in order to make himself relevant again to the public (because seriously, who’s stuntin’ Fif’ right now?). The once king of New York Hip-Pop, 50 Cent made his name on 2003’s Grammy-nominated Get Rich Or Die Tryin’ after being discovered by Eminem. The album’s aggressive, rip-roaring ode to success set hip-hop ablaze. The streets was watching. So was the Billboard. With cuts like “In da Club,” “21 Questions,” and “P.I.M.P.,” Fiddy mastered the fine art of gangsta-sugar-pop-rap and became one of the world’s highest selling rap artists. He also became a first rate bully (dethroning Ja Rule) and a first rate businessman (Vitamin Water, anyone?). But his reign peaked in the 2000s, at which point the tide of hip-hop lordship changed, much like Game of Thrones. 50 retreated to the shadows to expand his existing kingdom. Now, he plots a comeback.
50 Cent can usually sell a snarl, but he didn’t quite bite in Animal Ambition. Still, perhaps that so-so album is part of his 4th quarter strategy to weave his way back into mainstream consciousness before dropping Beautiful Nightmare. Who knows? Fif’s been faltering artistically lately, and in the Game of Thrones you either win or you die. Mr. Jackson has no trouble telling the world he’ll die trying.
So, with that said, what’s Beautiful Nightmare about?
“I’m the guy from the neighborhood who’s becoming a symbol of hope,” 50 Cent told The Guardian in an in-depth interview. “They look at me and go, ‘It is possible to make it.’ I took all the dysfunctional behavior, everything damaging or that wasn’t good in my life, and I turned it into the most beautiful nightmare you can actually create.”
That he did—after getting shot nine times, which elevated Fiddy to mythic status. Speaking of which, 50 Cent already considers himself equal to the sacreds of the hip-hop pantheon.
“I don’t think it’s going to take me being killed to compare me to Biggie or 2Pac. I am immortal.”
Well… we have yet to see if 50 Cent’s “immortality” will translate into blockbuster sales, restoring him to his glory days. There just isn’t the same hunger for his style of rap these days, but tides turn, and Fiddy’s grows restless on his iron throne. We shall see.