Prime-time television has long been a venue to promote major album releases (most commonly with guest appearances on existing shows), but Coldplay has become the latest act to land their own TV special to get the word out. As The Hollywood Reporter, um, reports, the band recently announced they will be airing an hour-long special on NBC on Sunday, May 18, one day before the release of their sixth studio album Ghost Stories.
The special, titled Coldplay: Ghost Stories, will feature the band performing songs from the upcoming album, along with a few past favorites. The special was taped in Los Angeles in March in front of an 800-person (wouldn’t you have liked to have been in THAT crowd). The show was directed by Paul Dugdale, the guy who also directed Coldplay’s 2012 live concert film, and will feature a 360-degree in-the-round feel.
Other promo work leading up to the album’s release has been ongoing for awhile, including the release of videos for singles “Midnight” and “Magic” and a recent appearance by frontman Chris Martin as a guest advisor on NBC’s The Voice. Coldplay will also appear on Saturday Night Live on May 3.
Coldplay: Ghost Stories will air Sunday, May 18 at 7:00 PM EDT on NBC.