Even in the era when the concept of the teaser-trailer reigns supreme, Daft Punk have managed to surpass every other artist in the enigmatic stakes this week by unveiling a mysterious 15-second promo during a Saturday Night Live commercial break.
The French duo, whose last studio album, Human After All, arrived way back in 2005, are expected to release their long-awaited fourth LP through new label Columbia later this year. However, as usual, Thomas Bangalter and Guy-Manuel de Homem-Christo had previously managed to keep schtum about its details.
However, if the unexpected clip is a taste of things to come, then fans should possibly expect a return to their Gallic disco roots. Accompanied by the pair’s official glitzy logo, which then merges into an image of the famous helmets they sported for 2001’s Discovery, the brief snippet of music appears to confirm Nile Rodgers’ recent talk of a collaboration with its Chic-esque riffs and neat funky beats.
Whipping the blogosphere up into a bigger frenzy in just a quarter of a minute than many of their peers manage with an entire record, the anticipation for their comeback was further heightened last week when a YouTube user named ArtInstitute2011 uploaded four songs purported to be new Daft Punk material. But after clocking up tens of thousands of views and admittedly, a fairly positive reaction, the harder-edged electro tracks were revealed as fakes by the artist responsible.
Of course, with the likes of Chilly Gonzales, Panda Bear and Muppets song-writer Paul Williams all previously linked to the new album, then it wouldn’t be too surprising if the 15-second clip turned out to be little more than a red herring. Also, the lack of an official release date or impending tour suggests that the prospect of it hitting the shelves as soon as May might just be a tad too optimistic.
But whether the new Daft Punk LP turns out to be a majestic triumph or crushing disappointment, this latest stunt proves there are few who know how to whet the appetite better.
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