I guess that this is the week of Jeffrey Katzenberg. Katzenberg, the CEO of Dreamworks Animation has just announced that they’ve purchased the catalogue of a company called Classic Media. You probably don’t know that name, but you’ll surely know their library. Classic Media owns the rights to Voltron, Masters of the Universe, Lassie, Mr Magoo, and Rocky and Bullwinkle.
Katzenberg he wanted to ‘reinvent’ all of these titles. Something that I think most of us are simultaneously excited and nervous about.
Katzenberg stated, “It’s not, ‘What are we going to do with those 6,100 episodes we have’ … although we’ll get value out of those … the real opportunity is to take every one of those franchises and reinvent them. And that’s what we will set out to do.”
You can watch the entire video here: