Eminem has always been a pioneer, ever since he popped out that Detroit trailer with a vendetta against his mom (and all of white America). He has since flown into a breathtaking ride of breaking boundaries and taking rap territories. Now, it seems Em has ventured into even more new territory. He has been awarded not one, but two Digital Single Diamond Awards for for two separate songs, “Love the Way You Lie” and “Not Afraid.” In so doing, he becomes the first artist in history to achieve this milestone.
Cary Sherman, RIAA Chairman and CEO, acknowledged the feat in a statement: “We are delighted to recognize Eminem as the first artist to earn two RIAA Digital Diamond Awards. This singular achievement – earning a Diamond Award on two separate digital songs – is unparalleled, and we congratulate him on forever etching a mark in Gold & Platinum Program history.”
Diamond awards are issued for songs and albums whose sales exceed 10 million (or 10x Platinum). The tortured “Love The Way You Lie” features R&B-pop icon Rihanna, and pines about an abusive relationship in which both singers are trapped. It went 11x Platinum. “Not Afraid” features Em rapping about his triumph over his drug addiction and inspiring others to be “not afraid” to do the same. It went 10x Platinum.
In addition to the Digital Single Diamond Awards he just received, Eminem has achieved two other benchmark Diamonds; 2000’s Grammy-Award winning The Marshall Mathers LP and 2002’s Grammy-Award winning The Eminem Show. Both albums are certified Diamond, having shipped over 10 million units, with The Marshall Mathers LP selling over 21 million worldwide. The two new awards are for digital sales of the two singles.
Not bad for a rap poet from the trailer park slums.
Eminem and Rihanna will hit three cities in The Monster Tour this summer. http://www.eminem.com/the-monster-tour It kicks off in August and will play in Los Angeles, New York and finally in Eminem’s own Detroit. The tour takes its title from their “monster” hit together, “Monster” off of Em’s The Marshall Mathers LP 2, which was released November and has already gone double Platinum.