MIMO - When Music is Your Fix

Have You Seen Ylvis’ “The Fox?”

This one falls under the category of I-can’t-believe-this-is-a-YouTube-hit (well-yeah-I-can-kinda-see-why). In the ten days since two Norwegian brothers collectively known as Ylvis posted their video for “The Fox” on YouTube, it has already generated over 30 million views (that’s an average of 3 million a day, for you math people), prompting many to label it the next “Gangnam Style” sensation.

The thing is, while “The Fox” is definitely synth-dance-pop, Ylvis are not technically a band; they are a comedy/variety act, already popular in their home country after more than a decade of performances. They currently host their own talk show in Norway, I kveld med Ylvis (translation: Tonight with Ylvis).

So, yeah, this is intended to be a joke—a gag. Who would have thought it would go viral so quickly?

“The Fox” is based on the comical theme of listing different known animal sounds…well, it’ll be funnier if you just watch it than if I try to explain it. The real fun comes from the fact that the duo are taking themselves so seriously in the video, even while dressed in ridiculous animal costumes—and the musical performance is such that if you weren’t reading the lyrics at the bottom, you would almost take it seriously. It just goes to show that just about anything can be a hit these days.

Take a look, and see what you think:

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About the Author


David Tillman is an independent composer/arranger whose primary work involves writing jingles for commercials for radio and television, with several film and television placements to his credit as well. David has a fascination for all things related to the music business and the music industry in general, an obsession which his wife finds to be mildly unhealthy at times. His personal tastes in music are in electronica and industrial rock, and include The Chemical Brothers, Daft Punk and Nine Inch Nails (he loves that Trent Reznor is writing soundtracks!). When not in his office or in his man-cave, David enjoys skiing, hiking, the occasional game of golf, and sometimes just lounging by the pool. David lives with his wife and three children in Los Angeles, CA.

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