Jack White loves records. Not just the vinyl kind (though his love for old-school recordings and attempts to preserve them are well-documented). We’re also talking about the Guinness Book of World Records type of records—the kind that are made to be broken. After crying foul a few years ago when the Guinness folks refused to accept a one-note White Stripes concert as the shortest concert ever played, White now plans to take aim at a new record: world’s fastest released record.
White may not be this year’s Record Store Day ambassador (Chuck D has that distinction this year), but whether for its poetry or just to give the day some extra publicity, he’s chosen Record Store Day (April 19) as the day to attempt his run.
Here’s how he plans to do it: at 10:00 A.M., White will enter the Blue Room at his own Third Man Records studio, which occupies a storefront in Nashville. He’ll get on stage and do a live performance of the title track for his upcoming LP Lazaretto, which will be recorded direct to acetate. The master tapes will be rushed to United Record Pressing for immediate pressing of the song to 45 r.p.m. vinyl. The copies will then be returned to the Third Man storefront for immediate sale, for as long as people are there to buy them.
If successful, Jack White will essentially be breaking a standing record for Fastest Album Release—a record currently held by Swiss polka group Vollgas Kompanie, who pressed and released their live album within 24 hours of the performance back in 2008. The record itself will no doubt also be an instant collector’s item, as it will only be for sale on Record Store Day, and only at Third Man Records. For die-hard Jack White fans who want to be on hand for the performance, “Ultra Tickets” will only be available to Third Man Vault Platinum members. (To borrow a phrase, membership has its privileges.)
Lazaretto (the full album, not the single) is slated for a June 10 release.