It’s a simple case of supply and demand. The fewer details released about Lady Gaga’s upcoming album ARTPOP, the more precious the information becomes, and the more people pay attention when anything is said about it.
Up until recently, the Gaga camp has been fairly tight-lipped about the album’s progress. But yesterday, the popstar took to Twitter for a bit of Q&A with her fans, during which she revealed just a few more details about the upcoming album, and the smartphone app which is to be part of the ARTPOP experience.
Here’s what we know: August 19 is sort of a big day because the first single “Applause” will be released that day, along with the accompanying music video. On that day, the ARTPOP app will also come available worldwide as a “placeholder,” a free app for Android and iPhone. ITunes will also begin taking pre-orders for ARTPOP on that day. Then, on August 25, Gaga is slated to perform “Applause” on the MTV VMA Awards telecast—her first performance since her hip surgery.
We also know that ARTPOP is scheduled for a November 11 release, at which time the app becomes fully functional. App users will be able to purchase and download the record via the app, as well as socialize with other fans. Lady Gaga referred to the app as an “interactive jewel case.” Physical copies of the record will also be available in stores.
Gaga also recently told Women’s Wear Daily that her hip injury was worse than she had initially let on—that she had broken her hip, had “craters” in her hip, and almost needed hip replacement surgery. The recovery experience inevitably informed the making of ARTPOP. As Gaga told WWD: “I had six months to beef up my brain and my body. I got to put a giant white or black sheet of paint over my whole canvas and I got to review ARTPOP again. I was given the time to really be creative because it’s a gazing process, it really is.”