Luda’s back. For you newbies, you might know him more for his acting than his rapping. He’s starred in a slew of films, five to be exact, since his last release of 2010’s Battle of the Sexes. He’s a staple in the Fast & Furious franchise (now filming Fast & Furious 7), and fans have seen him perform memorably in Hustle & Flow and Crash. But for us old-schoolers, we remember when Ludacris (aka Christopher Bridges) was a skinny, tongue-in-cheek emcee who first popped out of Atlanta as one of the south’s first rappers to hit the mainstream in a big way. Remember “What’s Your Fantasy,” “Roll Out,” “Area Codes,” “Move B**ch” and the excellent “Southern Hospitality?” Eighteen Hot 100 Top 10 singles later, (and five No. 1 albums on Billboard’s R&B/Hip-Hop charts), Luda was the business. For us 90’s kids – Luda was seriously the hottest thing spitting.
He specialized in razor sharp diction, speedy flow and often ridiculous (that’s why he’s Ludacris!) content. He was also a mover and shaker in business. Co-founder of Disturbing The Peace imprint, and with several holdings in clothing, alcohol and real estate, Luda’s been throwin’ bows for a long time.
This summer he releases his ninth studio album, Ludaversal. According to an interview with Billboard, it’s almost ready to pop out the oven.
“It is almost done, we’re about 90 percent done,” Ludacris told the publicaction. “You’ll probably hear some singles, the first one around June or July.”
As for coming back to music, Ludacris gushed, “This is one of the things that I live for. It pumps adrenaline and so much through my body,” he said. “This is what music does to people. I’m just happy to be a part of the ride.”
Speaking of Billboard, Ludacris recently hosted the 2014 Billboard Music Awards, bringing his southern hospitality and charm to the live show. One of hip-hop’s all-time most successful artists, we are excited for him to bring his southern hospitality to his next big venture, Ludaversal.
(Photo: concerttour.org/Creative Commons)