You know how you when you go to the movies, the pre-show announcement comes on warning you not to talk or text during the film? You might want to pay attention to that.
Music icon Madonna was reportedly accosted for texting during much of the runtime of a screening of 12 Years a Slave during the New York Film Festival. As The Guardian reports, the singer was allegedly asked by a fellow movie-watcher to stop, to which she retorted, “It’s for business…enslaver!” and resumed texting.
Alamo Drafthouse, a Texas-based theater chain unrelated to the Walter Reade Theater in which the incident occurred, has a zero-tolerance policy toward disruptive patrons. As a symbolic gesture, founder Tim League banned Madonna from viewing films in any of their theaters.
In what he described to Entertainment Weekly as an “offhand joke” initially intended to draw awareness, League took to Twitter to make the announcement:
— Tim League (@timalamo) October 11, 2013
After the overwhelming reaction to that post, League said, “Now that it has taken hold, sure, I’m going to enforce it.” He also added, “But I don’t think it really affect her life that much.”
No comment has been made by Madonna or her representatives regarding the incident or the subsequent banning from Alamo Drafthouse locations.