I just got back from San Diego International Comic Con and to say that I observed a few Loki cosplayers is quite an understatement. In fact, every convention I go to has countless Lokis. Aside from the rare Kid Loki or Female Loki from Stzinky’s run they’re usually Movie Loki.
Marvel Studios has observed this fact and are acting accordingly. Even going so far as to bring Tom Hiddleston out on stage in Hall H as the famed villain.
Well, during the con Kevin Feige said something interesting to Empire magazine:
“We think Loki could be the big bad for us, for a long time.”
This is very interesting. This hints at the possibility of Thanos not being the big bad of the Marvel Cinematic Universe. Is Marvel planning to establish Thanos or Ultron as their big bad who teams up with Loki and then is betrayed? Very interesting indeed.