Understatement of the year: the music industry is changing.
It’s certainly no secret that right now the music industry is in a state of upheaval, as industry bigwigs are scrambling to find ways to stop the financial bleeding from illegal downloads and to adapt to changes in the ways people obtain and listen to music. This is why the 2012 New Music Seminar, scheduled for June 17-19 in New York City, is so important for anyone serious about making it in today’s music business. Whether you’re an indie artist, a web entrepreneur or a music executive, there will likely be something at this conference that will educate and inspire you with ideas of how to ride the waves of change.
The list of speakers for the New Music Seminar (or “players,” as the conference website calls them) reads like a who’s-who of new music industry movers and shakers. The list includes names like Joe Kennedy (CEO of Pandora); Michael Doernberg (Founder/CEO of ReverbNation); Alex White (CEO of Next Big Sound); Michel Huppe (President of SoundExchange); and Sean Parker (the guy who notoriously turned the established music industry on its ear by launching Napster a number of years ago). The lineup also includes more established industry representatives such as Del Bryant (President/CEO of BMI), John Sykes (President of Clear Channel), and numerous others.
When it comes to the music business and the changes brought on by the digital revolution and social media, there are basically two schools of thought, two approaches on how to deal with it:
- Manage and defend the status quo, and attempt to minimize the damage. (This is epitomized by the music industry’s attempts to prosecute music piracy.) OR…
- Adapt to the changes and find creative new ways to do business in today’s music market. (Example: Music artists encouraging the viral spread of their music through social media.)
Between these two schools of thought, the New Music Seminar falls squarely on the second option. (Translation: this isn’t your daddy’s music industry conference.) The mission statement of the New Music Seminar (taken from their website is as follows:
“The New Music Seminar’s mission is to create a music business in which talent can rise to its highest potential based solely on its merit, without regard to its financial resources or connections. To help artists and their representatives achieve success. To create a new economic model that better rewards both artists, their investors and those in artist services.”
Early bird registration for the conference is $299 (a bargain, considering the lineup of industry speakers), and only $199 for students. Prices may go up as much as $200 in the near future, so if you’re interested in attending the 2012 New Music Seminar, you might not want to wait too long to sign up.