Indie-rock band OK Go has found a niche in the indie scene, in that they almost more known for their creative music videos than for the music itself. The trend continues with their latest video for “Skyscrapers,” from their record Of the Blue Color of the Sky.
Beginning with the famous “treadmill” video for “Here It Goes Again,” OK Go just seems to keep outdoing themselves, leaving us scratching our heads and asking the same two questions:
- How did they DO that? And
- Where do they come UP with this stuff?
OK Go’s video work has become an international phenomenon over the years. Their last video, for “Needing/Getting,” was even featured in a Chevy commercial during the Superbowl (the video includes the band driving a modified Chevy Sonic).
So I’m a fan of OK Go, but I have to be honest: this video left me scratching my head just a little bit less. Oh, it’s super-creative and fun to watch, just like the others. It just doesn’t have the same “how-in-the-WORLD” factor as some of the previous stuff. Nonetheless, the “Skyscrapers” video is worth watching, so I’ve embedded it below. Just for comparison, I’ve posted a couple of their earlier vids as well. Enjoy!
OK Go “Skyscrapers”
OK Go “Needing/Getting”
OK Go “Here It Goes Again” (Treadmill video)