MIMO - When Music is Your Fix
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The Connection Factor: Your Fans Want a Piece of You (part 2)

In the previous post of this two-part series, we talked about how your fans don’t just want to own your music: they want to feel an ownership in your success. They want a piece of you—meaning they want to feel connected. In the continuation of this train of thought, we’ll talk a little about what this might look like for you, and how it can affect the choices you make with […]


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The Connection Factor: Your Fans Want a Piece of You (part 1)

In all you do as a DIY musician to spread the word about your music, there’s one key secret you need to remember: your fans want a piece of you. They want connection. What does this mean, exactly? While your music is definitely art, in the music business (like it or not) you are marketing a product—a product that consumers want to own. It is this sense of ownership that […]