MIMO - When Music is Your Fix

Finding a Niche: A Key to DIY Success (part 1)

If you look at the career of pretty much any musical artist who has found success (DIY or otherwise)—and you should be studying such artists if you are serious about this thing yourself—you will find a common thread among all of them: they found a niche. That is, they found something within their music, their persona, their talent or their identity that was just a little bit different from everything […]