MIMO - When Music is Your Fix
oddfuture

What Justin Bieber and the Odd Future Have in Common [2012 In Review]

We’re highlighting some of MIMO’s more interesting posts from 2012. Last fall, hip-hop writer Shane Danaher turned in this interesting comparison between Justin Bieber and the Odd Future. Some interesting insights about the state of the music industry. -Ed The most interesting anecdote from The New Yorker’s recent profile of Justin Bieber’s manager Scooter Braun, came when Braun explained how he had turned “the most Googled person on the planet” into […]


oddfuture

What Justin Bieber and the Odd Future Have in Common

The most interesting anecdote from The New Yorker’s recent profile of Justin Bieber’s manager Scooter Braun, came when Braun explained how he had turned “the most Googled person on the planet” into a money-making dynamo, even within an industry that seemed determined to not make any money. It bears quoting at length: When Braun met David Geffen, at a party a couple of years ago, he said that Geffen had […]


lordsneverworry

Aesthetic Considerations: A$AP Mob and Odd Future, Part 2

Earlier this week we took a look at the Odd Future—one of two up-and-coming hip-hop crews whose aesthetic is likely to define the next few years of the genre. In the case of Odd Future, this cultural saturation has already begun (2012 was the year of the cat t-shirt), but when it comes to A$AP Mob, Odd Future’s East Coast counterpart, the process of sponge-like permeation lags a couple steps […]


oddfuture

Aesthetic Considerations: A$AP Mob and Odd Future, Part 1

Any lingering doubts about A$AP Mob’s ability to define the next decade of hip-hop have been handily dispelled in the wake of its Lord$ Never Worry mixtape. In addition to building anticipation for its various solo releases, he crew’s sudden ascendance has placed it in an odd position with regards to hip-hop’s other reigning clique of the moment: Odd Future. One hails from LA, the other from New York; one […]


jayz

Sick Threads: Highlights from hip-hop’s best clothing lines

Even rock music’s most diligent fountains of ephemera (I’m looking at you Kiss) pale before hip-hop artists when it comes to building the brand. Whether it’s 50 Cent’s dalliances in flavored water or Snoop Dogg’s willingness to lend his name to pretty much anything, rappers tend to diversify frequently and well. While this habit has resulted in some of the world’s more embarrassing attempts at cross-promotion (again, this), it has […]