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Beyonce Drunk In Love

Beyoncé’s Stroke of Genius Pays Off

Self-titled surprise release breaks sales records

Last week, as you may recall, R&B star Beyoncé took a huge gamble by issuing a surprise, release of her self-titled album, effectively bypassing the media outlets completely by announcing no release dates and releasing no singles—no advance promotion or marketing whatsoever. She sweetened the pot further by including a complete music video package with the album—a music video for each track, plus three additional videos. A year-and-a-half’s worth of […]