MIMO - When Music is Your Fix

Snoop Lion Is “Reincarnated” (Album Review)

Over the past year or so, Snoop Dogg and his camp have been working diligently behind the scenes to rebrand the 40-year-old legendary gangsta rapper into Snoop Lion, a nebulous, Rastafarian persona whose only parallel to Snoop Dogg could be found in an affinity for marijuana. As the story goes, Snoop Dogg experienced a cathartic awakening on an impromptu trip to Jamaica – “the spirit called me,” according to the […]


Weekly Mixtape: The Week’s Best Tracks (Edition 10.27.12)

Welcome to your Weekly Mixtape October 27, 2012. Kendrick Lamar, “Backseat Freestyle” Joining a chorus composed of just about every other human being with ears, I took to the Internets earlier this week to load some praise onto Kendrick Lamar’s sophomore album, good kid, m.A.A.d. city. One of that album’s salient qualities that escaped mention in my earlier ramblings was how consistently it scores by avoiding the easy, cheap and […]


A Guide to Snoop Dogg’s More “Interesting” Licensing Deals

Snoop Dogg’s Wikipedia page lists a whopping 32 products, events and services to which the perennial L.A. gangster has lent his name. Compare this to 50 Cent, whose branding activities have mostly confined themselves to acting and Vitaminwater. Snoop, however, gets away with it. He might be the only rapper who can pull off appearances on WWE, The Price is Right and It’s A Very Muppet Christmas Movie while still […]


Snoop Dogg “Stoner’s EP” – Album Review

Gangsta Gangsta Online Distribution (2012)

For a rapper who made his debut on an album named The Chronic, putting out a release titled Stoner’s EP might seem redundant, even twenty hot-boxed years after the fact. Sure, Stoner’s EP threatens to bring the game’s most cannabis-enamored MC into the realm of self-parody, but the manner in which Snoop Dogg sidesteps this fate is worthy of plaudits in and of itself. All indicators point to Stoner’s EP […]