Forget the likes of Miley Cyrus’ “Wrecking Ball” and Robin Thicke’s “Blurred Lines.” These videos from the dance/electronica world were far more worthy of your attention in 2013.
Avicii vs. Nicky Romero – “I Could Be The One”
A refreshing twist on the EDM scene’s usual hedonism, the promo for Avicii’s UK chart-topper focused on a larger 30-something lady’s hopes of escaping the humdrum of daily life with an inspired beachside dream sequence, a desperate therapy session and a frantic work office trashing before a cruel final scene puts pay to her Barbados ambitions for good.
Duke Dumont ft. A*M*E – “Need U (100%)”
A simple idea perfectly executed, the video for Duke Dumont’s equally inspired early 90s house pastiche sees a guy with a tape recorder stuck inside his body resort to surgery after becoming tormented by the never-ending number of passers-by who can’t help but throw some shapes every time he walks their way.
Naughty Boy – “La La La”
You’d have to have a heart made of stone not to feel utterly charmed by the video for Naughty Boy’s UK number one single, a Wizard of Oz-inspired tale which sees a young Bolivian boy leave his abusive home and travel the country with a dusty man, traffic policeman and a dog for company in a quest to discover an Andean deity.
Breach – “Jack”
Set in a twisted universe where scantily-clad disco kids turn into perfectly-choreographed hairy monsters, the deeply strange video for British producer Breach’s breakthrough single was as utterly mesmerising as it was surreal.
Chris Malinchak – “So Good To Me”
A heart-warming video in keeping with the gentle nature of Malinchak’s Marvin Gaye-sampling chill-out anthem, “So Good To Me” sees a young girl desperately search her neighbourhood for a missing pet which is later revealed to be a giraffe who enjoys the odd game of hide and seek.
Wilkinson – “Afterglow”
Detailing the ins and outs of a five-year relationship with a clever use of statistics, (123 arguments, 658 hours of dancing, 98 breakfasts in bed etc.), director Remy Cayuela’s montage of the ‘little things in life’ was the ideal accompaniment to Wilkinson’s emotive breakbeat anthem.
The Knife – “A Tooth For An Eye”
One of the few comprehensible things to emerge from the Swedish avant-garde duo’s patience-testing Shaking The Habitual, “A Tooth For An Eye” sees a young woman in a referee uniform preside over a group of men who then break into dance on the gym floor in a hypnotic gender role-subverting promo.